
Selling Jewelry in the EU: How to Follow the New GPSR
By Liz Fraccaro, Assistant Counsel
Jan 30, 2025
If you sell jewelry to customers in the European Union (EU)—whether through your own website or marketplaces like Etsy, Amazon, or eBay—the EU’s new General Product Safety Regulation (GPSR) applies to you. This updated regulation, effective as of December 13, 2024, replaces older safety rules and underscores the EU’s commitment…