De Beers Forevermark offers contemporary designs featuring responsibly sourced diamonds that are hand selected for their beauty. Created for marking special moments and wearing every day, De Beers Forevermark diamond jewellery is timeless with a twist. The Forevermark Avaanti collection embodies the spirit of possibility, and the Forevermark Icon collection is inspired by the stars in the South African sky.
Less than 1% of the world’s diamonds can carry the unique De Beers Forevermark inscription, proof that they are beautiful, rare and responsibly sourced. De Beers is committed to Building Forever, ensuring that every diamond it discovers creates a lasting positive impact for the people and places where it is found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, ensuring communities thrive, ethical practices are maintained and the natural environment is protected.