In order to qualify, a wholesaler must sell for the purposes of resale only. This excludesadvertising wholesale prices directly to the consumer, the end-user. Several states now enforcestrict laws against false and misleading advertising, including selling products at allegedly “wholesale” prices to consumers.
Please contact Jo-Ann Sperano, JVC’s Paralegal/Mediator with questions about wholesaleadvertising laws in your state.
Your legal compliance can increase consumer confidence and help boost sales!