Monday, March 16th, 2020 from 1:00 pm - 2:30 pm (EDT)
How Low Can It Go? What the FTC’s New Gold Karat Guidelines Mean
MJSA Expo 2020 – Javits Center, NYC
Moderated by: Andrea Hill, StrategyWerx
Mark Hanna, Richline Group
Sara Yood, JVC
Michael Akkaoui, Tanury Industries
Is this the end of the Karat Gold brand? When the Federal Trade Commission eliminated in 2018 the 10k minimum threshold for karat gold, it cleared the way for the recent introduction of a 1k gold alloy. It also raised a host of questions: How low can karat gold go before the alloys begin to show tarnish, corrosion, and other failures? How will it change consumer’s perception of the metal? And how should the properties of these alloys be explained to consumers, to avoid confusion and even loss of trust? This panel discussion will explore the consequences of the FTC’s decision, and how manufacturers and designers can best move forward in its wake.