Sunday, March 15th, 2020 from 11:45 am - 12:45 pm (EDT)

Is All That Glitters Now Gold? Understanding 1k Gold and the New Jewelry Advertising World

JA New York, 2020 – Javits Center, NYC

Sara Yood, Esq., Senior Counsel, JVC

The July 2018 release of the new Federal Trade Commission Jewelry Guides has brought fundamental changes to how the US jewelry supply chain should advertise their products.  While the initial conversation centered around the changes in diamond advertising, the industry largely ignored what was arguably the FTC’s most drastic change: eliminating the 10K floor for gold and the 900 PPT floor for silver.  In this session, we will review the significant changes to the Guides and talk about how the JVC is seeing the trade adapt in the marketplace.  We will use real-life examples of advertising that has been run since the Guides were released to show what the FTC would find as deceptive conduct and how to avoid compliance issues.

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