Saturday, June 1st, 2019 from 12:15 pm - 1:00 pm (EDT)

Synthetics: Decoding your Responsibilities

JCK 2019 – Las Vegas, NV

The Showcase Stage, Bayside Level 1

Speaker: Tiffany Stevens

This seminar will provide an overview of what jewelers need to understand about laboratory-grown diamonds. Use this seminar to inform your business decision around when, how and if to carry laboratory-grown diamond products. Learn about your responsibilities when it comes to advertising these products in different mediums (e.g., print, online, social media),how to ensure your suppliers are giving you the disclosures you need to conduct your business ethically, options around machine testing, and how to talk to customers about these products.