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Breaking News :
JVC needs your input! The FTC is revising their
Green Guides
and we need your help. Submit your comments for the revisions here!
Learn More
Join JVC
Breaking News :
JVC needs your input! The FTC is revising their
Green Guides
and we need your help. Submit your comments for the revisions here!
Learn More
0
MENU
MENU
About
What We Offer
The Team
Since 1917
JVC Published Articles
JVC in the Media
Sponsors
Follow JVC
Learn
Responsible Supply Chain
About AML
Diamond Supply Chain Protection
Understanding the FTC Guidelines
Responsible Sourcing + Sustainability
FTC Green Guides Comments
Intellectual Property & Advertising
How to Advertise Jewelry
Trademark Glossary
Jewelry Business Essentials
Employment Law Compliance
Essential Guide Series
COVID-19 Resources
Membership
Apply
Overview & Benefits
Member Directory
Corporate Members
Membership Testimonials
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Events & Webinars
Annual Luncheon
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AML Kit
Services
AML Services
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Contact
FTC Green Guides Comments
FTC Green Guides Comments
Take-in form for comments on Green Guides questions.
FTC Green Guides Comments
The FTC has opened for public comments on the topic of environmental marketing for their review of the Green Guides. JVC's form below requests feedback from the jewelry and watch industries for inclusion in a submission to the FTC. In addition, any individual or company may comment separately to emphasize a particular viewpoint. JVC will be particularly focused on recycled claims and advocating for a clear definition of sustainability.
Please submit your comments by February 1st, 2023.
You can view the Commission’s full request here.
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Please share any evidence concerning consumer perception of environmental claims, including claims not currently covered by the Guides. Does this new information indicate the Guides should be modified? (FTC Q. A7)
Please share any evidence of increased consumer interest in particular environmental issues. Does this new information indicate the Guides should be modified? (FTC Q. A8)
Please share any evidence of potentially unfair or deceptive environmental marketing claims not covered by the Guides. (FTC Q. A15)
Should the Commission revise the current definition of “recycled content”? The Guides state marketers may make “recycled content” claims only for materials recovered or otherwise diverted from the solid waste stream, either during the manufacturing process or after consumer use. Do the current Guides provide sufficient guidance for “recycled content” claims? If so, why? If not, why not, and what guidance should be provided? What evidence supports your proposed revision(s)? (FTC Q. B7)
In 2012, the Commission declined to issue guidance on “organic” claims for non-agricultural products. Should the Commission revisit this determination? If so, why, and what guidance should be provided? What evidence supports making your proposed revision(s)? What evidence is available concerning consumer understanding of the term “organic” with respect to non-agricultural products? (FTC Q. B11)
In 2012, the Commission determined it lacked a basis to give specific guidance on how consumers interpret “sustainable” claims. Should the Commission revisit this determination? If so, why, and what guidance should be provided? What evidence supports making your proposed revision(s)? What evidence is available concerning consumer understanding of the term sustainable? (FTC Q. B12)
Do you have any other suggestions for terms that should be defined or comments on the Green Guides/environmental marketing you would like to share with us?
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