Made in the USA Guide

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Made in the USA Guide

JVC’s Made in the USA Guide is a valuable resource for everyday use in your jewelry business. This guide is available for download here and contains the following to help you understand and abide by the new FTC Made in the USA rules.

Get a copy of the guide today! Enter your email to download.

This kit was made possible by the generous support of:

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See Our One-Pager on the Made in the USA Rule Here

Frequently Asked Questions

What is the FTC's "Made in the USA" Rule?

The FTC’s “Made in the USA Labeling Rule” (the “MUSA Rule” or “the Rule”) defines what it means to be “Made in the USA”:

“The term Made in the United States means any unqualified representation, express or implied, that a product or service, or a specified component thereof, is of U.S. origin, including, but not limited to, a representation that such product or service is “made,” “manufactured,” “built,” “produced,” “created,” or “crafted” in the United States or in America, or any other unqualified U.S.-origin claim.”

Additional clarification can be found in the PDF downloaded guideline.

The FTC’s MUSA Rule establishes a three-pronged test to determine whether a product fits that definition:

“it is an unfair or deceptive act or practice within the meaning of section 5(a)(1) of the Federal Trade Commission Act, 15 U.S.C. 45(a)(1), to label any product as Made in the United States unless:

  1. the final assembly or processing of the product occurs in the United States,
  2. all significant processing that goes into the product occurs in the United States, and
  3. all or virtually all ingredients or components of the product are made and sourced in the United States.”

The FTC can pursue monetary punishments for violations of the MUSA Rule. As of January 2022, the FTC may seek civil penalties of up to $46,517 per violation. Those numbers can add up quickly.

Understanding the FTC Guidelines

Ask yourself: am I fairly representing my product in the marketplace?

Download our latest JVC book on Understanding the FTC Jewelry Guidelines to find out. This crucial tool explains:

  • The July 2018 revision of the FTC Jewelry Guides
  • Other important laws and regulations, including the FTC Green Guides, Made in USA Standard, and more in plain language
  • How to develop your manufacturing and marketing practices, with an emphasis on legal compliance
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Join JVC

JVC is the jewelry industry’s resource for education and legal and regulatory compliance guidance. To learn more about JVC and the benefits of membership with our over 100-year-old organization, click here.

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