Selling and Advertising Laboratory-Grown Diamonds

Laboratory-grown diamonds, also known as “laboratory-created diamonds,” “[manufacturer name-created] diamonds” and other like phrases are one of the hottest jewelry topics of the past year. Thus, the JVC is excited to answer some of your frequently asked questions and provide educational resources for help on understanding the regulations related to advertising laboratory-grown diamonds.

FAQ's

The Federal Trade Commission, in its Guidelines for the Jewelry Industry state that a laboratory-grown diamond is “a product with essentially the same optical, physical, and chemical properties as a mined diamond.” And, like its name implies, these products are grown by man in a laboratory, in contrast to their natural counterparts that have been grown beneath the earth’s surface.

If you’re selling laboratory-grown diamonds and related products, you need to know how to compliantly describe these products. The Federal Trade Commission’s Jewelry Guides explain to marketers how to avoid making deceptive or unfair claims for jewelry and provide the jewelry industry with language that can be used to describe products.

Download our Diamond Supply Chain Protection Kit above for more information on selling and advertising laboratory-grown diamonds.

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