Understanding the FTC Guidelines
The FTC Jewelry Guidelines
The laws and regulations that govern the manufacture, sale and advertising of jewelry are complex and time-consuming to decipher. That’s why we created this comprehensive “Understanding the FTC Guidelines” book as an expert-level, all-in-one resource to explain:
- The July 2018 revision of the FTC Jewelry Guides
- Other important laws and regulations, including the FTC Green Guides, Made in USA Standard, and more in plain language
- How to develop your manufacturing and marketing practices, with an emphasis on legal compliance
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This kit was made possible by the generous support of:
Hear From JVC CEO About the New FTC Guidelines
Our goal is to educate the industry and protect consumers, ensuring they are fully informed when making what may be one of the biggest purchases of their lives. And, we are now very excited to share with you our latest video resource, which explains the federal guidelines for diamond terminology in a clear and concise way! We hope this video content will eliminate some of the confusion associated with describing natural diamonds and laboratory-created diamonds.
Disclosures 101 for Social Media Influencers
Do you work with brands to recommend or endorse products? If so, you need to comply with the law when making these recommendations. One key is to make a good disclosure of your relationship to the brand. This brochure from FTC staff gives tips on when and how to make good disclosures.
What is the goal of the FTC Jewelry Guides?
The primary goal of the Federal Trade Commission Jewelry Guides (“Jewelry Guides” or “Guides”) is to ensure jewelry manufacturers and sellers do not deceive or confuse the buyers of their goods. But what exactly is deceptive or confusing? Different people might have differing interpretations. Download above to learn more.
What do the FTC Guides cover?
- People: FTC Guides cover everyone who works in the jewelry industry — including people who operate as partnerships or corporations — at every level of trade, such as manufacturers, suppliers, grading laboratories, and retailers
- Products: The Guides apply to pearls, natural, laboratory-created and simulated gemstones and other jewelry products. The Guides also cover pens and pencils, flatware and hollowware, and other products made from precious metals, alloys and imitations, as well as articles made of pewter.
- Activities: The Guides govern sales, manufacturing and marketing, which includes advertising at all levels of the trade. The Guides cover deceptive marketing and misrepresentations of product quality.