The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important for many of the world’s jewelry brands.
Along with their unprecedented growth, online marketplaces have brought numerous challenges to the world’s jewelry brands, including disrupted distribution strategies, unauthorized gray market sales, counterfeit goods, brand equity erosion and channel conflict, all of which can result in degraded brand value, quality issues, poor consumer experience and hampered overall financial performance.
In this webinar, Daren Garcia, partner at Vorys eControl, will share insights for proactively addressing these problems along with the business and legal strategies critical to controlling online marketplace sales in order to preserve brand equity and improve both revenue and profit for today’s jewelry brands and manufacturers.
We will share:
