Driving Revenue and Protecting Brand Value With eControl
The online marketplace channel now sees global sales in excess of $2 trillion. Given their massive growth and attractiveness to consumers, these marketplaces – like Amazon.com – have become critically important for many of the world’s jewelry brands.
Along with their unprecedented growth, online marketplaces have brought numerous challenges to the world’s jewelry brands, including disrupted distribution strategies, unauthorized gray market sales, counterfeit goods, brand equity erosion and channel conflict, all of which can result in degraded brand value, quality issues, poor consumer experience and hampered overall financial performance.
In this webinar, Daren Garcia, partner at Vorys eControl, will share insights for proactively addressing these problems along with the business and legal strategies critical to controlling online marketplace sales in order to preserve brand equity and improve both revenue and profit for today’s jewelry brands and manufacturers.
We will share:
The latest market trends and dynamics
Predictions for the future of online marketplaces
Brand protection and growth best practices
Holistic channel control strategies and the associated value that can be unlocked
About the Speakers
Daren is a partner of eControl. His practice involves the implementation, both domestically and internationally, of cutting-edge enforcement systems. In addition, he counsels clients on distribution and eCommerce channel controls, which are designed to grow brand value, preserve brand integrity and combat unauthorized online sellers. Daren has a long history of representing some of the nation’s largest retailers.
Tiffany Stevens is the President, CEO & General Counsel of the Jewelers Vigilance Committee (JVC), a 104-year-old non- profit organization serving the entire Jewelry trade on all matters of legal and compliance issues. She currently serves on the Boards of the USKPA, USJC and CIBJO. She began her career as an attorney at Paul Hastings LLP, later moving to in-house legal & leadership roles in the private and public sectors, with a focus on health, the arts and the environment. Tiffany is a graduate of the University of Oklahoma and NYU School of Law and a member of the California Bar Association. She currently resides in Brooklyn, NY.