As consumers, we know that truthfulness in advertising is important for making decisions about purchasing. But as marketers, balancing truthful information with the art of promoting our products can pose a challenge! Sara Yood and Miya Owens will discuss the Federal Trade Commission (FTC) and their specific advertising guidance to the jewelry industry on how to describe our products in advertising in order to avoid consumer deception. This presentation will cover jewelry products (precious and semi-precious stones, precious metal, pearls) and “eco-friendly” sustainability claims, ensuring that you know where to find the resources you need to ensure your marketing is compliant.
Download JVC’s FTC guide for free here.