The new Federal Trade Commission Jewelry Guides has brought changes to how the US jewelry supply chain should advertise their products. Perhaps the most drastic change was eliminating the 10K floor for gold and the 900 PPT floor for silver.
In this webinar, you will get a review of the significant changes to the Guides and how the JVC is seeing the trade adapt in the marketplace. Sara Yood from JVC will use real-life examples of advertising that have been running since the Guides were released to show what the FTC finds as deceptive conduct and how to avoid compliance issues.
Sara E. Yood, Esq. – Senior Counsel at JVC