The Federal Trade Commission regulates “green” or “eco-friendly” advertising for all products through their Green Guides, a document that hits on definitions for claims such as “recycled”, “carbon-neutral”, and more. Slated for revision in 2022, these Guides apply across industries, so it’s important to understand how they work specifically in the context of jewelry. JVC is actively seeking input from the industry on what works and what doesn’t in this context; come talk about sustainability and responsible sourcing in the context of advertising and help inform our work on the revision process!
