Enter Your Email to Download Our Diamond Supply Chain Protection Kit
Ask yourself: am I fairly representing my product in the marketplace?
Download our latest JVC book on Understanding the FTC Jewelry Guidelines to find out. This crucial tool explains:
The Federal Trade Commission, in its Guidelines for the Jewelry Industry state that a laboratory-grown diamond is “a product with essentially the same optical, physical, and chemical properties as a mined diamond.” And, like its name implies, these products are grown by man in a laboratory, in contrast to their natural counterparts that have been grown beneath the earth’s surface.
If you’re selling laboratory-grown diamonds and related products, you need to know how to compliantly describe these products. The Federal Trade Commission’s Jewelry Guides explain to marketers how to avoid making deceptive or unfair claims for jewelry and provide the jewelry industry with language that can be used to describe products.
Download our Diamond Supply Chain Protection Kit above for more information on selling and advertising laboratory-grown diamonds.
JVC is the jewelry industry’s resource for education and legal and regulatory compliance guidance. To learn more about JVC and the benefits of membership with our over 100-year-old organization, click here.