Our Unique Offering to the Industry

Members operate under the highest standards of business practice after pledging to comply with all laws applicable to the jewelry industry and make accurate representations about the products they sell. When you see the JVC logo and door decal, you can rely on our members’ promises to uphold the ethics and integrity of the jewelry industry through their business practices.

We Educate

We Train

We Mediate

We Keep You Updated

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Our Tools

JVC’s educational tools help you comply with all of many of the laws and regulations that apply to businesses in the jewelry industry. Whether you are a retailer, manufacturer, distributor, gold buyer or appraiser, we can help you understand your legal obligations. Our guides and toolkits make compliance easy, and keep the jewelry industry on a level playing field. With JVC’s help, you can be sure you are in compliance and avoid costly lawsuits and government action.

Understanding the FTC Guidelines

Free resource available for download!

Ask yourself: am I fairly representing my product in the marketplace?

Download our latest JVC book on Understanding the FTC Jewelry Guidelines to find out. This crucial tool explains:

  • The July 2018 revision of the FTC Jewelry Guides
  • Other important laws and regulations, including the FTC Green Guides, Made in USA Standard, and more in plain language
  • How to develop your manufacturing and marketing practices, with an emphasis on legal compliance
Understanding the FTC Guidelines


Sunday, March 15th, 2020

Is All That Glitters Now Gold? Understanding 1k Gold and the New Jewelry Advertising World

JA New York, 2020 – Javits Center, NYC Sara Yood, Esq., Senior Counsel, JVC The July 2018 release of the new Federal Trade Commission Jewelry Guides h...

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Sunday, March 8th, 2020

Demystifying Jewelry Law: An overview of recent developments and predictions on the future of our industry from a legal perspective

Atlanta Jewelry Show – Cobb Galleria Centre, Atlanta, Georgia Miya Owens, Esq. – JVC 2018 and 2019 have presented our industry with some of the...

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Sunday, March 8th, 2020

The Diamond Power Panel

Atlanta Jewelry Show – Cobb Galleria Centre, Atlanta, Georgia Miya Owens, Esq. – Jewelers Vigilance Comittee, Associate Counsel and Mediation Di...

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Download our Latest Book on Understanding the FTC Guidelines